Gaming builds

This content shows Simple View

Marketing

 Marketing strategies for insurance agencies using the most modern techniques

Here are some ingenious ideas and techniques to promote and market your insurance agencies:

  • You can download a whitepaper which is just a fancy term for an informational report. It can be turned into a PDF and put on your website either to generate leads or to give for free.
  • If you get some letter or an email or posts any positive comment online about your agency, just print it out and post it in a visible location.

marketing for insurance agencies

  • By going to local community events and getting local connections and by taking pictures of the events and posting them to your web site you can attract lots of people to connect with you.
  • You can offer cash incentives to real estate agents, car salesmen and mortgage brokers etc., to refer your insurance agency. You can use your imagination for various innovative ways of rewarding them.
  • A fantastic way to meet many families and local business tycoons would be a school board meet.
  • You can have your agency’s name printed on a nice shirt with clear visibility and you can wear t hem everywhere especially to community events. Your staff can also wear it in public if  they are willing which will have a powerful branding effect.
  • Surveying the customers about the quality of service has valuable marketing benefits. Opportunities for improvement can be identified and clients can be made to feel important.
  • Rather than a standard advertising, writing content for a local newspaper can provide more visibility. May be you can also have your advertisement posted on the same page of the newspaper.
  • If you get and opportunity to join Business networking groups, you should never miss to take advantage.
  • You can speak with the church leadership and arrange to advertise in church bulletins.
  • Giving out T-Shirts to policyholders to wear will have a residual insurance advertising effect.
  • By signing up for the insurance marketing ideas newsletter in order to get weekly insurance marketing ideas, you will get new marketing ideas by email.
  • Online yellow pages is a great way to find phone contacts for insurance marketing. If you focus on one market at a time you can improve your insurance sales strategy towards that group with each call.
  • When community meetings are happening never fail to visit those . By doing good for the community you will get your business too.
  • Identifying a social need in the community and starting a community organisation, by combining a group of people for a good cause will boost up your business.
  • Publishing a Blog is a great way to demonstrate your expertise and connect with your community and generate leads.

marketing for insurance agencies

  • Although telemarketing is a little old method, it still has its own benefits. You can focus this in the evenings
  • Make it a point to be visible on online everywhere because 70% of the insurance consumers go online during the shopping process.



top